It is hard to believe that I have been marketing professional services for over 25 years now, initially management consultants, then chartered accountants, and lawyers since 2001. There have been a lot of changes in that period!
Many independent law firms just cannot afford the sort of marketing resources enjoyed by the big law firms, but still need to market themselves effectively. I felt there was a gap in the market and set up Berners Marketing in 2004 to provide a wide range of outsourced marketing and business support to lawyers.
I’m so glad that I did, as we have a great team here and work with a wide range of solicitors and barristers in the UK, from Sussex to North Yorkshire. We also have a growing international practice and have worked with law firms from Beijing to Costa Rica!
Our ideal clients are ambitious law firms that are keen to embrace the challenges ahead by adopting best practice in marketing.
Do get in touch if you would like to pick my brains on any aspect of law firm marketing. If I cannot help you, I have been around long enough to know someone who probably can.
Sue’s favourite quotation:
“The three great essentials to achieve anything worth while are, first, hard work; second, stick-to-itiveness; third, common sense.” Thomas Edison
- Marketing strategy and planning
- CRM and client satisfaction
- Client communications
- Legal content strategy
- Mystery shopping and the client journey
- Outsourced marketing for law firms
- Websites, internet marketing and social media.
- Fluent French
- Basic German.
- Chartered Institute of Marketing
- Law Society Law Management Section