Website, SEO & Social Media

A law firm’s online presence is a valuable marketing tool, available globally 24 hours a day, seven days a week. For many firms, their website is now a key driver of new business enquiries, with potential clients visiting their websites to find out more about their services and to obtain contact details.

Ensuring that your website is attractive, user-friendly and up to date will create a positive first impression for clients and potential recruits.  Most clients turn online to find information that they need, but they search in a diverse range of places online.  Law firms need to be efficient in the distribution of their content, ensuring that it is added to websites and all relevant social media platforms.

Our consultants have a wealth of experience in helping law firms to make the most of their presence online:

• Website strategy and design – we help law firms to set objectives, draft a brief and tender their website project and can also project manage the chosen agency through to completion.
• Website content – We can assist you with your content strategy and can help you to source external content if you do not have capacity to produce this in-house.
• Social media – integrating social media into your website strategy will drive maximum traffic to your website. We can help firms to ensure their brand is consistent and their messages are on brand; and we also help individual lawyers to improve their own profiles.
• Planning campaigns – we can help you to plan comprehensive social media campaigns, tailoring your content to suit each user type. Promote your professional services to business clients on LinkedIn, connect with private clients on Facebook and use Twitter to share snippets of information and respond to questions. Video sharing sites, such as YouTube, can be used to share webinars and promotional videos to a wide audience.

Recent examples of our work in this area include:

• Managing the planning, design and build of two spin-off websites for new services launched by an established UK law firm.
• Producing an audit of a law firm’s current online and social media activities with practical suggestions for improvements.
• Helping the partners of a law firm to achieve expert or all-star status on linkedIn.
• Increasing traffic to a law firm’s website and boosting their search engine rankings by optimising their current content with hyperlinks and common search terms.