We’ll Have a Chat at the End – ‘Twas Ever Thus – first published on the Validatum website

Validatum kicks off its 2021 blog series with a fresh new format, but an all too familiar problem… What follows will for many of you, be the tortured reality of day-to-day legal practice. In the course of strategising a solution…

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Does a lawyer need marketing skills?

Business development is an important skills for any ambitious solicitor, but unless you are planning to make a career switch into full-time marketing, which skills does the ambitious lawyer really need?  Law Consultancy Network member Sue Bramall outlines the...

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UK Legal Marketing Awards to Enter in 2021

Is your legal marketing team looking for some recognition for the great work that your law firm has been doing over the past year? You may want to consider whether you stand a chance of winning a legal award. The…

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Does ‘perfection paralysis’ hinder lawyer marketing?

It takes a lifetime to build a reputation. But that reputation might be lost or damaged in the work of just a moment and nowadays any mistake could be amplified around the world on social media.  It is enough...

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Insights and Inspiration for the Legal Sector – with Simon McCrum – The Law Chat Series – 26 November 2020

In the next instalment of Simon Tupman’s Law Chat series, Simon interviews his Law Consultancy Network colleague Simon McCrum about his newly published book, The Perfect Legal Business, about the changing face of the legal services industry and what...

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Like Le Tour de France – law firm marketing is a team sport

Watching the guys pedalled hundreds of miles each day in the Tour de France, law firm marketing consultant Sue Bramall drew lessons from their team approach and drawing a few parallels with some aspects of law firm marketing. From my…

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Law firm managing partners – are you keeping close to your team?

Over the last eight months, law firm managing partners have had to deal with a range of issues at break neck speed! Fortunately, so far finance hasn’t been high on the list because many firms are doing well, however...

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5 top tips to encourage brave knowledge sharing (first published on Knowledge4Lawyers)

In this post Helene Russell, our specialist in knowledge, learning and innovation, offers some top tips to encourage your staff to speak up and share their brilliant ideas and stop them being paralysed by their perfectionism. “Failure is not a…

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Dear client, inflation last year was 2.7%….. (first published on Validatum)

Unfortunately, we still see many firms approach to this limited to not much more than a standard letter that begins “Dear client, we hope you are well. As you know, inflation last year was 2.7%…” Notwithstanding the latest lockdown, we…

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Humanity in legal content writing – don’t lose sight of the person you are writing about or writing for

Inspired by an article entitled ‘Relearning to write after Law School Buried my Voice’ by New York women’s rights lawyer Akhila Kolisetty Sue Bramall’s latest blog explores how you can keep the human dimension in your legal copywriting and bring…

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