Law firm marketing plans – Firmwide v Practice v Sector v Client?

While every law firm needs a firmwide marketing plan, various factors dictate whether it might be beneficial to have more than one layer to your plan. Law firm marketing consultant Sue Bramall provides a simple framework for planning at the…

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Trust: The Missing Ingredient in Pricing – Part 3 (first published on Validatum 4 March 2021)

In the last instalment of his series on trust in pricing, Richard Burcher looks at common things clients do which erodes the trust between them and a law firm. In part one, Richard Burcher suggested that one of the single…

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The LMS Financial Benchmarking Survey 2021 has launched

The LMS Financial Benchmarking Survey 2021 has now been launched and presents financial performance data on the financial year from 31 March 2019 to 30 April 2020, the year before the coronavirus (COVID-19) crisis began to affect the UK. The…

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Results of the Law Firm Welfare Survey published April 2021

This is a summary of a snapshot survey conducted by Simon Tupman in March 2021 to assess the impact of Covid-19 on law firms globally. The online survey aimed to identify what had changed for better or for worse, whether…

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Trust: The Missing Ingredient in Pricing – Part 2 (first published on Validatum 7 April 2021)

In part two of this three-part blog series, Richard Burcher highlights some of the key things that law firms are guilty of doing which damages trust between them and clients. In the first part, Richard suggested that one of the…

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Is law firm marketing necessary if you have strong internal referrals?

Is marketing necessary if a law firm can generate strong internal referrals? Sue Bramall argues that it is. We’re all familiar with referrals in in a range of contexts; ‘refer a friend and get 20% off your next magazine subscription’,…

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Trust: The Missing Ingredient in Pricing – Part 1 (first published on Validatum 18 March 2021)

In part one of this three-part blog series, Richard Burcher shares his observations on what firms and their clients are currently doing to damage the relationship and destroy trust when it comes to legal pricing. A major law firm recently…

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The art of finding a good legal copywriter

If you have decided to hire an external copywriter to support your lawyers, unless your firm employs one or has a team of professional support lawyers, how do you go about finding a good legal copywriter? More importantly, how do…

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THE CHALLENGES AHEAD – WITH JORDAN FURLONG – THE LAW CHAT SERIES – 17 FEBRUARY 2020

In the latest instalment of Simon Tupman’s Law Chat series, Simon chats with renowned author, analyst and forecaster, Jordan Furlong about the challenges ahead for the legal services industry/profession, for firms and for individual lawyers, especially the young generation. You…

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The best formula for writing legal content on case law

Are you providing too much background, in your legal case reports? Or not enough context and leaving the reader mystified?  Sue Bramall, marketing consultant at Berners Marketing looks at a formula for case law reports proposed by US lawyer and…

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