Pricing Transformation – Step #2: Creating a Guiding Coalition (first published on Validatum)

In part 2 of Richard Burcher’s pricing transformation series, he discusses the next step of creating an effective guiding coalition. While many law firms have over the last few years begun pricing improvement initiatives, many have failed to realise their…

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Pricing in the COVID-19 pandemic

Nigel Haddon was interviewed in late April 2020 by Andy Poole of Armstrong Watson on the approaches law and accountancy firms should take to pricing  in these unprecedented times. How can firms motivate clients to pay quickly on work...

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Pricing Transformation – Step #1 – Establishing a Sense of Urgency ( first published on Validatum)

In the first of an 8-part series, Richard Burcher sets out the 8 steps to a successful law firm pricing improvement initiative. While many law firms have over the last few years begun pricing improvement initiatives, many have failed to…

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Flying Start (first published in Managing for Success)

The appointment of non-executive directors is not common in law firms, but those that do take this step significantly outperform their competition. Nigel Haddon and Rob Lees explain how and why you should appoint a non-executive director for your...

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Samaritans publish guide on writing about suicide and self harm

Sue Bramall of Berners Marketing highlights a practical factsheet, published by the Samaritans charity and the Society of Authors, for authors and publishers on the depiction of suicide and self-harm in writing,’ with advice on language to use or...

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Legal copywriting and a focus on disability

Following the SRA’s report Reasonable Adjustments in the Provision of Legal Services, about improving accessibility for clients, Sue Bramall, managing director of Berners Marketing has collected some useful resources for law firm marketing teams, editors, copywriters and legal authors who…

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We can rebuild him (first published on Knowledge4Lawyers)

In this post Helene Russell, our expert in knowledge, learning and innovation, explains why getting your knowledge systems right is a bit like her favourite TV programme from the seventies. “If you are a person of a certain age,...

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COVID-19 – Law firm marketing checklist and resources – 18 March 2020

The team at Berners Marketing have created a useful marketing checklist and other key resources for law firms, which can be used to focus marketing communications in relation to the coronavirus. Last updated 18 March 2020 Free law firm marketing…

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Emergency pricing (first published on Validatum)

Richard Burcher, managing director of Validatum discusses implementing emergency pricing polices in light of the current global situation. If I never hear the word ‘unprecedented’ again, it will be too soon, but there is undoubtedly no play book for what…

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Life after life (first published on Knowledge4Lawyers)

There’s no such thing as infinite lives in the real world, but in this post Helene Russell, specialist in knowledge, learning and innovation, gives you some ideas to help your organisation learn from each experience. “My book club is reading…

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