The Future of Legal Services and the Courts – with Richard Susskind – 23 October 2020

In the sixth instalment of the Law Chat webcast series, Simon chats with Professor Richard Susskind on the future of legal services and the courts. You can watch the full video by clicking here or on the video below:…

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Pricing and the ‘Dunning Kruger Effect’ (first published on Validatum)

There is a quite extraordinary paradox at play here. On the one hand you would expect many lawyers, particularly those that are long in the tooth, to be quite pessimistic, negative and cynical with a hardwired expectation that most...

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A many-layered approach to legal content writing (and cake)

Law firm marketing consultant Sue Bramall explains the many layered approach which is required when writing legal content for the media and the internet – with a slice of cake – in an article first published on the Knowledge...

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Who is Responsible for Profitability in Your Firm? (first published of Validatum)

In an article first published on Validatum, pricing consultant Richard Burcher explores the question of who is responsible for profitability within a law firm and what firms can do to improve financial management. Legal PR firm, Byfield Consultancy, has just…

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Client-centricity – with George Beaton and Jon Huxley – The Law Chat Series – 10 September 2020

In the fifth instalment of the Law Chat webcast series, Simon Tupman explores client-centricity and what defines a successful law firm with George Beaton and Jon Huxley. You can watch the full video by clicking here or on the video…

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Client Pricing Preferences: Dissimulation or Mendacity? (first published on Validatum)

Okay, perhaps that’s a little rough, suggesting that clients deliberately conceal their real wishes or are plain dishonest about them, but maybe a fairer description would be mercurial – ‘tending to change mood suddenly’ according to the Concise OED. This…

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Podcast: Law firm marketing to clients during the coronavirus pandemic

In a podcast for The Law Society Law Management Section, Fariha Butt of Saracens Solicitors interviewed law firm marketing expert Sue Bramall on the subject of client communications and how to manage your marketing to achieve your business objectives during…

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Lawyers as Changemakers – with Kim Wright – The Law Chat Series – 13 August 2020

During the fourth instalment of the Law Chat webcast series, Simon chats with US lawyer and author J. Kim Wright, J.D. who for much of her career has been an advocate for systems change in the law. You can watch…

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Great legal content #2 – Fresh herbs or dried? How much does quality cost in legal copywriting?

Fresh herbs or dried? How much does quality cost? Sue Bramall of Berners Marketing explains why some legal content is tastier than others, and why you should look beyond the headline price. My grandfather had many wonderful sayings, one for…

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The future for leaders – With Gerry Riskin – The Law Chat Series – 16 July 2020

In the third instalment of the Law Chat webcast series hosted by Simon Tupman, he will chat with internationally recognized lawyer, author and management consultant, Gerry Riskin of Edge International about leadership in the legal sector and the challenges...

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