Client Communications & Content Strategy

Ensuring that consistent messages are communicated to the right audience is key for a law firm’s success. An effective client communications and content strategy that targets current and potential clients requires precise planning and the combined use of a law firm’s website, social media presence, public relations and print and e-newsletters.

A key part of any content strategy should always cover distribution of content to existing clients.  Client communications, such as printed newsletters or email campaigns, are effective ways of ensuring that your firm is the first your clients think of should they need legal assistance.

Our consultants are experienced in helping law firms to improve their client communications and develop an effective content strategy:

• Legal content – evaluate your current content for weaknesses and use this to develop a clear strategy for improvement. If your fee earners have no time to produce content themselves, we can advise on alternative options.
• Newsletters – although we are becoming increasingly reliant on technology to get information, many private clients, particularly those who are elderly, still appreciate receiving a printed newsletter.
• E-news – without the costs of print, you can quickly update your clients on any new services you may be offering and can use contact forms to drive further enquiries.
• Social media – clients are increasingly turning to diverse places to find their information online. Using different social media platforms to target specific client groups, such as LinkedIn for business clients and Facebook for private clients, will effectively distribute your messages.
• Public relations – managing your law firm’s public relations will ensure that any news of important cases, success stories or new services can be widely distributed through various media outlets.

The Law Consultancy Network has many years of experience in helping law firms to develop a client communications and content strategy to differentiate them from their competitors.

Recent examples of our experience in this area include:

• Developing a content strategy for a firm which sought to reposition itself in a number of new markets.
• Producing bespoke web page content for a new website for a dispersed firm with solicitors working as independent consultants under a common brand.
• Planning, designing, producing and distributing a quarterly private client newsletter for private clients of a regional law firm.
• Managing the flow of articles and news on behalf of a firm, including updating their website and distributing via email and social media.