Marketing Expertise

Few law firms are large enough to justify employing a full team of in-house marketing specialists to cover the wide range of skills required – from website design, graphic design and copywriting to social media management, email marketing and public relations. One highly effective alternative is to outsource your marketing support.

Outsourcing your marketing function is a cost-effective way to achieve your business development goals, ensuring that your firm has access to experienced professionals across every discipline, without the overheads of employing a permanent team. By working with outsourced consultants, your lawyers and professional staff can concentrate on client work, while the firm benefits from measurable marketing results and reduced costs.

Our consultants are highly experienced in supporting law firms and professional services businesses to outsource their marketing successfully. We begin with a needs analysis and create a tailored plan that delivers the outcomes you need. A comprehensive outsourced marketing service can include:

• Marketing strategy – set clear objectives and build a practical marketing plan to ensure your resources deliver a strong return.

• Website design and optimisation – create or refresh your website to showcase your expertise, improve search engine rankings and generate new client enquiries.

• Contact management and cross-selling – develop systems and processes to maintain stronger client relationships and identify opportunities to cross-sell additional services.

• Brand development – strengthen your brand identity to stand out from competitors and connect with today’s brand-conscious clients.

• Service excellence – enhance your client service and increase repeat business through client feedback.

• Marketing materials – produce engaging brochures, adverts and newsletters to keep in touch with existing clients and attract new ones.

• Email marketing – deliver targeted campaigns to clients and prospects, track engagement and reduce costs compared to print.

• Social media management – extend your reach and raise your profile by building a strong, consistent presence across social media platforms.

• Content marketing – access bespoke legal articles and blog content to keep your website fresh, support SEO, and attract enquiries while freeing up valuable time.

With outsourced marketing support, you gain flexibility, expertise and measurable results without the overheads of an internal team. It’s a practical, profitable and forward-thinking solution for law firms who want to strengthen their position in a competitive market.

To enquire about support email michelle@michellehoward.co.uk 

Recent examples of our experience in providing outsourced and interim marketing support for law firms in the UK and internationally include:

• Developing a marketing strategy, SEO and website for business growth – we worked with a law firm that had never had any dedicated marketing resource. Our consultants created a clear law firm marketing strategy, developed a targeted SEO strategy to increase online visibility, designed and launched a new website, and wrote all copy and content. This comprehensive approach led to significant client growth, stronger rankings on search engines, and measurable improvements in productivity.

• Reviewing marketing contracts and commissioning tenders – we assessed the value of a firm’s existing marketing contracts, provided expert advice on how to reduce costs, and commissioned tenders for new marketing services. At the same time, we delivered interim marketing support, ensuring business continuity while improvements were made.

• Introducing a marketing function to a niche law firm – working with a specialist practice that had ambitious growth plans but limited in-house capability, we established a dedicated legal marketing function, built processes and systems, and provided interim support until their internal team was ready to take over.

• Adapting national communications for local impact – supporting a high street law firm that had joined a national branded network, we implemented the network’s communications programme and adapted it for local marketing campaigns to achieve stronger client engagement.

• Recruiting law firm marketing professionals – helping firms overcome the challenge of recruiting experienced legal marketing talent. We work with managing partners and HR managers to identify, attract and appoint professionals with the right expertise in digital marketing, PR, website design and client communications, ensuring they integrate into the firm’s culture and workplace effectively.

These examples demonstrate the flexibility and breadth of our approach, whether your firm requires a complete outsourced marketing solution, interim law firm marketing support, or help with building and recruiting an in-house legal marketing team. We provide practical, cost-effective and scalable marketing support for law firms in the UK and globally, helping practices at every stage of their growth journey.