In Part 1 we looked at some common failings of firms to maximise the return, by no means
exclusively in financial terms, from their investment in pricing training. Let’s remind ourselves of the four categories of firm I rather crudely…

Common Failings in Pricing Training Investment I’ve been training lawyers and accountants in value pricing for almost a decade now. I’ve worked with 100 or so firms, from niche sole practitioner up to top 100 (law)/top 40 (accountancy). Each firm…