Is diversity & inclusion more than skin deep in your firm’s brand?

  • 12 December, 2021

In an article first published in July 2021 by the Law Society’s Law Management Section, Sue Bramall discusses how commitment to diversity and inclusion must be embedded within a firm’s culture and championed by staff at all levels. One of…

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Five ways to fine tune your legal copywriting

  • 29 November, 2021

As a lawyer, you were trained to draft a formal agreement in your subject area, but you might also find yourself tasked with drafting a blog post for your company website or an article for a newsletter. Technically, this type…

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Berners Marketing launches law firm marketing toolkit

  • 4 November, 2021

‘Unless you have a rigorous process for eradicating all instances of the old branding, you will find it popping up for many years to come.’ Amid all the excitement of planning a rebrand or commissioning a new corporate identity, it…

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What is a law firm? – Drs Murray and Fortinberry – THE LAW CHAT SERIES – 21 OCTOBER 2021

  • 22 October, 2021

During this instalment of the Law Chat series, Simon talks to organisational change experts Drs Murray and Fortinberry who look at how law firms will evolve, how they are led and organized, and the kind of culture which they will…

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An accountant’s view for law firms – Sam Bassett – THE LAW CHAT SERIES – 22 September 2021

  • 23 September, 2021

In this episode of Simon Tupman’s Law Chat series, Simon and Sam Bassett, Director of Moore Markhams, discuss Sam’s perspectives on key trends affecting law firms. You can watch the full episode by clicking here or on the video below:…

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In brief – what your legal copywriter needs to know

  • 6 September, 2021

Law firm marketing consultant Sue Bramall, managing director of Berners Marketing, outlines what your legal copywriter needs to know before they can agree a brief and provide a cost. When a law firm decides to engage a legal copywriter, how…

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Practice fit – preparing the legal practitioners of the future – Ann-Maree David – The Law Chat Series – 24 August 2021

  • 25 August, 2021

In this episode of Simon Tupman’s Law Chat series, Simon and Ann-Maree David, Legal Education Specialist and Executive Director at the College of Law in Queensland, discuss the new mindset and skills required for tomorrow’s successful lawyer. You can watch…

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Could ‘design thinking’ take legal content marketing to a new level?

  • 2 August, 2021

Sue Bramall, legal marketing expert and managing director of Berners Marketing explains how taking a ‘design thinking approach when planning your legal content marketing can help to better understand client needs and communicate effectively. Recently, I bought a new phone…

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Gender neutrality in language and legal content writing

  • 20 July, 2021

In 2019, Thomas Reuters reported on the increase in the number of clients requesting gender-neutral documents on their employment and discrimination blog. Using masculine language to refer to people, regardless of their gender identity, reinforces historic gender stereotypes. As issues…

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Law firm marketing plans – Firmwide v Practice v Sector v Client?

  • 12 May, 2021

While every law firm needs a firmwide marketing plan, various factors dictate whether it might be beneficial to have more than one layer to your plan. Law firm marketing consultant Sue Bramall provides a simple framework for planning at the…

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