Is law firm marketing necessary if you have strong internal referrals?

  • 1 April, 2021

Is marketing necessary if a law firm can generate strong internal referrals? Sue Bramall argues that it is. We’re all familiar with referrals in in a range of contexts; ‘refer a friend and get 20% off your next magazine subscription’,…

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The art of finding a good legal copywriter

  • 8 March, 2021

If you have decided to hire an external copywriter to support your lawyers, unless your firm employs one or has a team of professional support lawyers, how do you go about finding a good legal copywriter? More importantly, how do…

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THE CHALLENGES AHEAD – WITH JORDAN FURLONG – THE LAW CHAT SERIES – 17 FEBRUARY 2020

  • 24 February, 2021

In the latest instalment of Simon Tupman’s Law Chat series, Simon chats with renowned author, analyst and forecaster, Jordan Furlong about the challenges ahead for the legal services industry/profession, for firms and for individual lawyers, especially the young generation. You…

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The best formula for writing legal content on case law

  • 22 February, 2021

Are you providing too much background, in your legal case reports? Or not enough context and leaving the reader mystified?  Sue Bramall, marketing consultant at Berners Marketing looks at a formula for case law reports proposed by US lawyer and…

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Does a lawyer need marketing skills?

  • 20 January, 2021

Business development is an important skills for any ambitious solicitor, but unless you are planning to make a career switch into full-time marketing, which skills does the ambitious lawyer really need?  Law Consultancy Network member Sue Bramall outlines the various…

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UK Legal Marketing Awards to Enter in 2021

  • 4 January, 2021

Is your legal marketing team looking for some recognition for the great work that your law firm has been doing over the past year? You may want to consider whether you stand a chance of winning a legal award. The…

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The Big Picture on Climate Change – with Debra Dorrington – The Law Chat Series -10 December 2020

  • 18 December, 2020

In the next instalment of Simon Tupman’s Law Chat series, Simon chats with Debra Dorrington about the influential role that lawyers play in advising clients in the foreshadow of climate risk how global factors can impact their decision-making. You can…

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Does ‘perfection paralysis’ hinder lawyer marketing?

  • 11 December, 2020

It takes a lifetime to build a reputation. But that reputation might be lost or damaged in the work of just a moment and nowadays any mistake could be amplified around the world on social media.  It is enough to…

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The Perfect Legal Business – with Simon McCrum – The Law Chat Series – 26 November 2020

  • 2 December, 2020

In the next instalment of Simon Tupman’s Law Chat series, Simon interviews his Law Consultancy Network colleague Simon McCrum about his newly published book, The Perfect Legal Business, about the changing face of the legal services industry and what law…

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Like Le Tour de France – law firm marketing is a team sport

  • 26 November, 2020

Watching the guys pedalled hundreds of miles each day in the Tour de France, law firm marketing consultant Sue Bramall drew lessons from their team approach and drawing a few parallels with some aspects of law firm marketing. From my…

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