Legal copywriting and a focus on disability

  • 8 April, 2020

Following the SRA’s report Reasonable Adjustments in the Provision of Legal Services, about improving accessibility for clients, Sue Bramall, managing director of Berners Marketing has collected some useful resources for law firm marketing teams, editors, copywriters and legal authors who…

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COVID-19 – Law firm marketing checklist and resources – 18 March 2020

  • 27 March, 2020

The team at Berners Marketing have created a useful marketing checklist and other key resources for law firms, which can be used to focus marketing communications in relation to the coronavirus. Last updated 18 March 2020 Free law firm marketing…

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E-book – Remote working success for law firms

  • 17 March, 2020

How do law firms maximise the benefits of remote working?  What stays the same and what needs to adapt?  What best practice examples are available?  Katherine Thomas has collated her experience of working remotely as well as from running a…

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How easy is it for clients with a disability to access your services? (first published in the Solicitor’s Journal)

  • 24 February, 2020

A year on from the Solicitors Regulation Authority’s requirement for pricing transparency on a limited range of services, I had been expecting to see an extension of this requirement to cover more services.  But this year, the SRA’s focus has…

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Which law firm marketing consultant is right for you?

  • 24 January, 2020

Just as there are many different types of lawyer, there are many options when it comes to choosing a marketing consultant for your law firm. Law Consultancy Network member Sue Bramall shares a few tips for choosing the right one

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How to develop an effective legal marketing content strategy (first published in the Solicitor’s Journal)

  • 7 December, 2019

In her article for the Solicitor’s Journal, Sue Bramall advises on developing an effective legal content strategy for your law firm’s website to improve your online presence. Knowledge is a law firm’s raw material and yet getting your lawyers to …

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Lawyer marketing resources – Plain English Campaign

  • 5 November, 2019

One of our key objectives when writing any legal content is to avoid legalese – terms or phrases that the general public is unlikely to be familiar with. Articles need to be accessible to the broadest possible audience if they…

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It’s personal – the human side of law firm marketing (first published in the Solicitor’s Journal)

  • 30 September, 2019

Talk of AI and digital marketing may be on everyone’s lips, but attention to clients and staff will make a big difference in the effectiveness of a firm’s marketing and business development. “I just cannot get the partners to agree,”…

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What’s new? (first published in Managing for Success magazine by the Law Society)

  • 2 August, 2019

So you want to be innovative? But where should you start? In the first of a two-part series, Katherine Thomas looks at what innovation is, why it matters, and how to do it effectively. The notion of ‘innovation’ has been…

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Covering broccoli with cheese sauce – why do lawyers need to be bribed or threatened to embrace CRM?

  • 29 May, 2019

After legal expertise, client relationships are surely a lawyers most valuable asset – and yet managing that information is often given scant attention. A report from Legal IT Insider on the latest developments in the CRM provision for law firms…

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