Gender neutrality in language and legal content writing

  • 20 July, 2021

In 2019, Thomas Reuters reported on the increase in the number of clients requesting gender-neutral documents on their employment and discrimination blog. Using masculine language to refer to people, regardless of their gender identity, reinforces historic gender stereotypes. As issues…

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Law firm marketing plans – Firmwide v Practice v Sector v Client?

  • 12 May, 2021

While every law firm needs a firmwide marketing plan, various factors dictate whether it might be beneficial to have more than one layer to your plan. Law firm marketing consultant Sue Bramall provides a simple framework for planning at the…

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Avoiding the Bermuda Triangle of Law Firm Management – Joel Barolsky – The Law Chat Series – 15 April 2021

  • 24 April, 2021

In the new episode of The Law Chat series, Simon Tupman talks with thought leader Joel Barolsky about why some law firms suffer from growing pains and what they can do about it. You can watch the full episode by …

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Is law firm marketing necessary if you have strong internal referrals?

  • 1 April, 2021

Is marketing necessary if a law firm can generate strong internal referrals? Sue Bramall argues that it is. We’re all familiar with referrals in in a range of contexts; ‘refer a friend and get 20% off your next magazine subscription’,…

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Doing Law Differently – Lucy Dickens – The Law Chat Series – 17 March 2021

  • 24 March, 2021

In the most recent episode of Simon Tupman’s The Law Chat series, he discussed how traditional law firm practises can transform themselves into a successful modern legal business with Lucy Dickens. You can watch the full episode by clicking here …

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The art of finding a good legal copywriter

  • 8 March, 2021

If you have decided to hire an external copywriter to support your lawyers, unless your firm employs one or has a team of professional support lawyers, how do you go about finding a good legal copywriter? More importantly, how do…

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  • 24 February, 2021

In the latest instalment of Simon Tupman’s Law Chat series, Simon chats with renowned author, analyst and forecaster, Jordan Furlong about the challenges ahead for the legal services industry/profession, for firms and for individual lawyers, especially the young generation. You…

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The best formula for writing legal content on case law

  • 22 February, 2021

Are you providing too much background, in your legal case reports? Or not enough context and leaving the reader mystified?  Sue Bramall, marketing consultant at Berners Marketing looks at a formula for case law reports proposed by US lawyer and…

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Does a lawyer need marketing skills?

  • 20 January, 2021

Business development is an important skills for any ambitious solicitor, but unless you are planning to make a career switch into full-time marketing, which skills does the ambitious lawyer really need?  Law Consultancy Network member Sue Bramall outlines the various…

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UK Legal Marketing Awards to Enter in 2021

  • 4 January, 2021

Is your legal marketing team looking for some recognition for the great work that your law firm has been doing over the past year? You may want to consider whether you stand a chance of winning a legal award. The…

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