• 25 June, 2020

In the sixth part of his Pricing Transformation series, Richard Burcher explains why law firms should focus on generating short term wins during a pricing improvement project and why they are vitally important and beneficial. While many law firms have…

• 4 May, 2020

Sue Bramall of Berners Marketing highlights a practical factsheet, published by the Samaritans charity and the Society of Authors, for authors and publishers on the depiction of suicide and self-harm in writing,’ with advice on language to use or avoid. …

• 8 April, 2020

Following the SRA’s report Reasonable Adjustments in the Provision of Legal Services, about improving accessibility for clients, Sue Bramall, managing director of Berners Marketing has collected some useful resources for law firm marketing teams, editors, copywriters and legal authors who…

• 27 March, 2020

The team at Berners Marketing have created a useful marketing checklist and other key resources for law firms, which can be used to focus marketing communications in relation to the coronavirus. Last updated 18 March 2020 Free law firm marketing…

• 24 February, 2020

A year on from the Solicitors Regulation Authority’s requirement for pricing transparency on a limited range of services, I had been expecting to see an extension of this requirement to cover more services.  But this year, the SRA’s focus has…

• 24 January, 2020

Just as there are many different types of lawyer, there are many options when it comes to choosing a marketing consultant for your law firm. Law Consultancy Network member Sue Bramall shares a few tips for choosing the right one …

• 20 December, 2019

This year has seen plenty of research into the state of the legal market place, law firm performance, developments in legal technology, law firm marketing trends, pricing transparency and about the mental health of lawyers and support teams (including CMOs).…

• 7 December, 2019

In her article for the Solicitor’s Journal, Sue Bramall advises on developing an effective legal content strategy for your law firm’s website to improve your online presence. Knowledge is a law firm’s raw material and yet getting your lawyers to …

• 5 November, 2019

One of our key objectives when writing any legal content is to avoid legalese – terms or phrases that the general public is unlikely to be familiar with. Articles need to be accessible to the broadest possible audience if they…

• 4 October, 2019

Berners Marketing has shortlisted for the ‘Cultivating Talent’ category in Keele University’s Breaking the Mould Awards 2019. This award recognises employers across all sectors who have provided outstanding employment opportunities for Keele University graduates, stimulating and stretching new employees and…