Podcast: Law firm marketing to clients during the coronavirus pandemic

  • 17 August, 2020

In a podcast for The Law Society Law Management Section, Fariha Butt of Saracens Solicitors interviewed law firm marketing expert Sue Bramall on the subject of client communications and how to manage your marketing to achieve your business objectives during…

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Great legal content #2 – Fresh herbs or dried? How much does quality cost in legal copywriting?

  • 31 July, 2020

Fresh herbs or dried? How much does quality cost? Sue Bramall of Berners Marketing explains why some legal content is tastier than others, and why you should look beyond the headline price. My grandfather had many wonderful sayings, one for…

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Legal content writing: in-house or outsource?

  • 3 July, 2020

A planned approach to writing legal articles, and other types of legal content writing, will help ensure that your law firm’s website is the one which is found when people are looking for legal advice on a particular issue. Sue…

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Pricing Transformation – Step #6 – Generating Short Term Wins (first published on Validatum)

  • 25 June, 2020

In the sixth part of his Pricing Transformation series, Richard Burcher explains why law firms should focus on generating short term wins during a pricing improvement project and why they are vitally important and beneficial. While many law firms have…

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Samaritans publish guide on writing about suicide and self harm

  • 4 May, 2020

Sue Bramall of Berners Marketing highlights a practical factsheet, published by the Samaritans charity and the Society of Authors, for authors and publishers on the depiction of suicide and self-harm in writing,’ with advice on language to use or avoid. …

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Legal copywriting and a focus on disability

  • 8 April, 2020

Following the SRA’s report Reasonable Adjustments in the Provision of Legal Services, about improving accessibility for clients, Sue Bramall, managing director of Berners Marketing has collected some useful resources for law firm marketing teams, editors, copywriters and legal authors who…

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COVID-19 – Law firm marketing checklist and resources – 18 March 2020

  • 27 March, 2020

The team at Berners Marketing have created a useful marketing checklist and other key resources for law firms, which can be used to focus marketing communications in relation to the coronavirus. Last updated 18 March 2020 Free law firm marketing…

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How easy is it for clients with a disability to access your services? (first published in the Solicitor’s Journal)

  • 24 February, 2020

A year on from the Solicitors Regulation Authority’s requirement for pricing transparency on a limited range of services, I had been expecting to see an extension of this requirement to cover more services.  But this year, the SRA’s focus has…

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Which law firm marketing consultant is right for you?

  • 24 January, 2020

Just as there are many different types of lawyer, there are many options when it comes to choosing a marketing consultant for your law firm. Law Consultancy Network member Sue Bramall shares a few tips for choosing the right one

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Research into law firms and the legal market – the 2019 annual review

  • 20 December, 2019

This year has seen plenty of research into the state of the legal market place, law firm performance, developments in legal technology, law firm marketing trends, pricing transparency and about the mental health of lawyers and support teams (including CMOs).…

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