Could ‘design thinking’ take legal content marketing to a new level?

  • 31 August, 2021

Sue Bramall, legal marketing expert and managing director of Berners Marketing explains how taking a ‘design thinking approach when planning your legal content marketing can help to better understand client needs and communicate effectively. Recently, I bought a new phone…

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In brief – what your legal copywriter needs to know

  • 6 August, 2021

Law firm marketing consultant Sue Bramall, managing director of Berners Marketing, outlines what your legal copywriter needs to know before they can agree a brief and provide a cost. When a law firm decides to engage a legal copywriter, how…

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Gender neutrality in language and legal content writing

  • 20 July, 2021

In 2019, Thomas Reuters reported on the increase in the number of clients requesting gender-neutral documents on their employment and discrimination blog. Using masculine language to refer to people, regardless of their gender identity, reinforces historic gender stereotypes. As issues…

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Hungary Legal Fest 2021: Is the UK a good model for legal marketing?

  • 27 May, 2021

On 13 May Sue participated in Hungary’s Legal Fest 2021 and discussed legal marketing and the growth of ‘alternative’ legal businesses in the UK with Mátyás Környei of Erdős | Katona. In Hungary, the legal profession has much stricter regulations…

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Law firm marketing plans – Firmwide v Practice v Sector v Client?

  • 12 May, 2021

While every law firm needs a firmwide marketing plan, various factors dictate whether it might be beneficial to have more than one layer to your plan. Law firm marketing consultant Sue Bramall provides a simple framework for planning at the…

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Is law firm marketing necessary if you have strong internal referrals?

  • 1 April, 2021

Is marketing necessary if a law firm can generate strong internal referrals? Sue Bramall argues that it is. We’re all familiar with referrals in in a range of contexts; ‘refer a friend and get 20% off your next magazine subscription’,…

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The art of finding a good legal copywriter

  • 8 March, 2021

If you have decided to hire an external copywriter to support your lawyers, unless your firm employs one or has a team of professional support lawyers, how do you go about finding a good legal copywriter? More importantly, how do…

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The best formula for writing legal content on case law

  • 22 February, 2021

Are you providing too much background, in your legal case reports? Or not enough context and leaving the reader mystified?  Sue Bramall, marketing consultant at Berners Marketing looks at a formula for case law reports proposed by US lawyer and…

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Does a lawyer need marketing skills?

  • 20 January, 2021

Business development is an important skills for any ambitious solicitor, but unless you are planning to make a career switch into full-time marketing, which skills does the ambitious lawyer really need?  Law Consultancy Network member Sue Bramall outlines the various…

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UK Legal Marketing Awards to Enter in 2021

  • 4 January, 2021

Is your legal marketing team looking for some recognition for the great work that your law firm has been doing over the past year? You may want to consider whether you stand a chance of winning a legal award. The…

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