Pricing Transformation – Step #6 – Generating Short Term Wins (first published on Validatum)

  • 25 June, 2020

In the sixth part of his Pricing Transformation series, Richard Burcher explains why law firms should focus on generating short term wins during a pricing improvement project and why they are vitally important and beneficial. While many law firms have…

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Samaritans publish guide on writing about suicide and self harm

  • 4 May, 2020

Sue Bramall of Berners Marketing highlights a practical factsheet, published by the Samaritans charity and the Society of Authors, for authors and publishers on the depiction of suicide and self-harm in writing,’ with advice on language to use or avoid. …

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Legal copywriting and a focus on disability

  • 8 April, 2020

Following the SRA’s report Reasonable Adjustments in the Provision of Legal Services, about improving accessibility for clients, Sue Bramall, managing director of Berners Marketing has collected some useful resources for law firm marketing teams, editors, copywriters and legal authors who…

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COVID-19 – Law firm marketing checklist and resources – 18 March 2020

  • 27 March, 2020

The team at Berners Marketing have created a useful marketing checklist and other key resources for law firms, which can be used to focus marketing communications in relation to the coronavirus. Last updated 18 March 2020 Free law firm marketing…

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How easy is it for clients with a disability to access your services? (first published in the Solicitor’s Journal)

  • 24 February, 2020

A year on from the Solicitors Regulation Authority’s requirement for pricing transparency on a limited range of services, I had been expecting to see an extension of this requirement to cover more services.  But this year, the SRA’s focus has…

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Which law firm marketing consultant is right for you?

  • 24 January, 2020

Just as there are many different types of lawyer, there are many options when it comes to choosing a marketing consultant for your law firm. Law Consultancy Network member Sue Bramall shares a few tips for choosing the right one

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Research into law firms and the legal market – the 2019 annual review

  • 20 December, 2019

This year has seen plenty of research into the state of the legal market place, law firm performance, developments in legal technology, law firm marketing trends, pricing transparency and about the mental health of lawyers and support teams (including CMOs).…

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How to develop an effective legal marketing content strategy (first published in the Solicitor’s Journal)

  • 7 December, 2019

In her article for the Solicitor’s Journal, Sue Bramall advises on developing an effective legal content strategy for your law firm’s website to improve your online presence. Knowledge is a law firm’s raw material and yet getting your lawyers to …

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Lawyer marketing resources – Plain English Campaign

  • 5 November, 2019

One of our key objectives when writing any legal content is to avoid legalese – terms or phrases that the general public is unlikely to be familiar with. Articles need to be accessible to the broadest possible audience if they…

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Berners Marketing is shortlisted for cultivating talent among Keele University graduates

  • 4 October, 2019

Berners Marketing has shortlisted for the ‘Cultivating Talent’ category in Keele University’s Breaking the Mould Awards 2019. This award recognises employers across all sectors who have provided outstanding employment opportunities for Keele University graduates, stimulating and stretching new employees and…

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