Pricing Transformation – Step #3 – Developing a Vision & Strategy (first published on Validatum)

  • 1 June, 2020

In the third part of Pricing Transformation, by Richard Burcher, he explains how to develop a pricing vision and strategic plan. While many law firms have over the last few years begun pricing improvement initiatives, many have failed to realise…

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Flying Start (first published in Managing for Success)

  • 7 May, 2020

The appointment of non-executive directors is not common in law firms, but those that do take this step significantly outperform their competition. Nigel Haddon and Rob Lees explain how and why you should appoint a non-executive director for your firm.…

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Samaritans publish guide on writing about suicide and self harm

  • 4 May, 2020

Sue Bramall of Berners Marketing highlights a practical factsheet, published by the Samaritans charity and the Society of Authors, for authors and publishers on the depiction of suicide and self-harm in writing,’ with advice on language to use or avoid. …

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Life after life (first published on Knowledge4Lawyers)

  • 23 March, 2020

There’s no such thing as infinite lives in the real world, but in this post Helene Russell, specialist in knowledge, learning and innovation, gives you some ideas to help your organisation learn from each experience. “My book club is reading…

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How easy is it for clients with a disability to access your services? (first published in the Solicitor’s Journal)

  • 24 February, 2020

A year on from the Solicitors Regulation Authority’s requirement for pricing transparency on a limited range of services, I had been expecting to see an extension of this requirement to cover more services.  But this year, the SRA’s focus has…

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Which law firm marketing consultant is right for you?

  • 24 January, 2020

Just as there are many different types of lawyer, there are many options when it comes to choosing a marketing consultant for your law firm. Law Consultancy Network member Sue Bramall shares a few tips for choosing the right one

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How to develop an effective legal marketing content strategy (first published in the Solicitor’s Journal)

  • 7 December, 2019

In her article for the Solicitor’s Journal, Sue Bramall advises on developing an effective legal content strategy for your law firm’s website to improve your online presence. Knowledge is a law firm’s raw material and yet getting your lawyers to …

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It’s personal – the human side of law firm marketing (first published in the Solicitor’s Journal)

  • 30 September, 2019

Talk of AI and digital marketing may be on everyone’s lips, but attention to clients and staff will make a big difference in the effectiveness of a firm’s marketing and business development. “I just cannot get the partners to agree,”…

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A bit too Britney Spears and Brit Pop?

  • 21 August, 2019

How did a conversation about knowledge and learning lead to Helene Russell humming Britney Spears all evening? In the 1990s, when knowledge management was relatively new as a discrete discipline, many people thought new technologies and warehouse-databases of knowledge were…

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What’s new? (first published in Managing for Success magazine by the Law Society)

  • 2 August, 2019

So you want to be innovative? But where should you start? In the first of a two-part series, Katherine Thomas looks at what innovation is, why it matters, and how to do it effectively. The notion of ‘innovation’ has been…

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