Law firm marketing plans – Firmwide v Practice v Sector v Client?

  • 12 May, 2021

While every law firm needs a firmwide marketing plan, various factors dictate whether it might be beneficial to have more than one layer to your plan. Law firm marketing consultant Sue Bramall provides a simple framework for planning at the…

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Trust: The Missing Ingredient in Pricing – Part 3 (first published on Validatum 4 March 2021)

  • 6 May, 2021

In the last instalment of his series on trust in pricing, Richard Burcher looks at common things clients do which erodes the trust between them and a law firm. In part one, Richard Burcher suggested that one of the single…

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