• 7 December, 2021

Welcome to the Autumn edition of VISTA, a collection of views from members of this global network of law firm consultants. We have been analysing the longer-term effects of the pandemic on law firms across the world, studying the gains…

• 4 November, 2021

‘Unless you have a rigorous process for eradicating all instances of the old branding, you will find it popping up for many years to come.’ Amid all the excitement of planning a rebrand or commissioning a new corporate identity, it…

• 20 July, 2021

In 2019, Thomas Reuters reported on the increase in the number of clients requesting gender-neutral documents on their employment and discrimination blog. Using masculine language to refer to people, regardless of their gender identity, reinforces historic gender stereotypes. As issues…

• 1 June, 2020

This case study traces how a focus on value and pricing has helped transform Wollens into a legal powerhouse in the South West of England. Talking to Chris Hart, CEO, Clive Meredith, Practice Director, Katrina Vollentine, head of Private Client,…

• 4 May, 2020

Sue Bramall of Berners Marketing highlights a practical factsheet, published by the Samaritans charity and the Society of Authors, for authors and publishers on the depiction of suicide and self-harm in writing,’ with advice on language to use or avoid. …

• 5 November, 2019

One of our key objectives when writing any legal content is to avoid legalese – terms or phrases that the general public is unlikely to be familiar with. Articles need to be accessible to the broadest possible audience if they…

• 19 February, 2019

Mention the words ‘strategy’ or ‘planning’ to many business leaders and managers and their eyes tend to glaze over. Many I speak to profess their organisation or firm has ‘done it’ but on closer inspection, in reality, they have not,…