Welcome to the Autumn edition of VISTA, a collection of views from members of this global network of law firm consultants. We have been analysing the longer-term effects of the pandemic on law firms across the world, studying the gains…

‘Unless you have a rigorous process for eradicating all instances of the old branding, you will find it popping up for many years to come.’ Amid all the excitement of planning a rebrand or commissioning a new corporate identity, it…

In 2019, Thomas Reuters reported on the increase in the number of clients requesting gender-neutral documents on their employment and discrimination blog. Using masculine language to refer to people, regardless of their gender identity, reinforces historic gender stereotypes. As issues…

This case study traces how a focus on value and pricing has helped transform Wollens into a legal powerhouse in the South West of England. Talking to Chris Hart, CEO, Clive Meredith, Practice Director, Katrina Vollentine, head of Private Client,…

Sue Bramall of Berners Marketing highlights a practical factsheet, published by the Samaritans charity and the Society of Authors, for authors and publishers on the depiction of suicide and self-harm in writing,’ with advice on language to use or avoid. …

One of our key objectives when writing any legal content is to avoid legalese – terms or phrases that the general public is unlikely to be familiar with. Articles need to be accessible to the broadest possible audience if they…

Mention the words ‘strategy’ or ‘planning’ to many business leaders and managers and their eyes tend to glaze over. Many I speak to profess their organisation or firm has ‘done it’ but on closer inspection, in reality, they have not,…