Lawyer marketing resources – Plain English Campaign

by Sue Bramall

Lawyer marketing resources – Plain English Campaign

One of our key objectives when writing any legal content is to avoid legalese – terms or phrases that the general public is unlikely to be familiar with.

Articles need to be accessible to the broadest possible audience if they are to work in attracting new clients. Unless you are writing for in-house counsel, then it is always best to assume no knowledge of the law. Even readers with some knowledge will always appreciate clarity.

The Plain English Campaign do a wonderful job of demystifying jargon in a number of fields and have a specific guide for legal words. If you do not already have a copy, here is a link for you to download a copy of the Plain English Campaign – Legal Guide.

For more information on legal writing and content services, please call Sue Bramall on 01785 859 995 or email sue.bramall@bernersmarketing.com to find out how we can help.

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by Sue Bramall

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