Law firm marketing consultant Sue Bramall, managing director of Berners Marketing, outlines what your legal copywriter needs to know before they can agree a brief and provide a cost. When a law firm decides to engage a legal copywriter, how…

In this episode of Simon Tupman’s Law Chat series, Simon and Ann-Maree David, Legal Education Specialist and Executive Director at the College of Law in Queensland, discuss the new mindset and skills required for tomorrow’s successful lawyer. You can watch…

Sue Bramall, legal marketing expert and managing director of Berners Marketing explains how taking a ‘design thinking approach when planning your legal content marketing can help to better understand client needs and communicate effectively. Recently, I bought a new phone…

In 2019, Thomas Reuters reported on the increase in the number of clients requesting gender-neutral documents on their employment and discrimination blog. Using masculine language to refer to people, regardless of their gender identity, reinforces historic gender stereotypes. As issues…

While every law firm needs a firmwide marketing plan, various factors dictate whether it might be beneficial to have more than one layer to your plan. Law firm marketing consultant Sue Bramall provides a simple framework for planning at the…

In the new episode of The Law Chat series, Simon Tupman talks with thought leader Joel Barolsky about why some law firms suffer from growing pains and what they can do about it. You can watch the full episode by …

Is marketing necessary if a law firm can generate strong internal referrals? Sue Bramall argues that it is. We’re all familiar with referrals in in a range of contexts; ‘refer a friend and get 20% off your next magazine subscription’,…

In the most recent episode of Simon Tupman’s The Law Chat series, he discussed how traditional law firm practises can transform themselves into a successful modern legal business with Lucy Dickens. You can watch the full episode by clicking here …

If you have decided to hire an external copywriter to support your lawyers, unless your firm employs one or has a team of professional support lawyers, how do you go about finding a good legal copywriter? More importantly, how do…

In the latest instalment of Simon Tupman’s Law Chat series, Simon chats with renowned author, analyst and forecaster, Jordan Furlong about the challenges ahead for the legal services industry/profession, for firms and for individual lawyers, especially the young generation. You…