The best formula for writing legal content on case law

Are you providing too much background, in your legal case reports? Or not enough context and leaving the reader mystified?  Sue Bramall, marketing consultant at Berners Marketing looks at a formula for case law reports proposed by US lawyer and…

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Does a lawyer need marketing skills?

Business development is an important skills for any ambitious solicitor, but unless you are planning to make a career switch into full-time marketing, which skills does the ambitious lawyer really need?  Law Consultancy Network member Sue Bramall outlines the various…

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UK Legal Marketing Awards to Enter in 2021

Is your legal marketing team looking for some recognition for the great work that your law firm has been doing over the past year? You may want to consider whether you stand a chance of winning a legal award. The…

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The Big Picture on Climate Change – with Debra Dorrington – The Law Chat Series -10 December 2020

In the next instalment of Simon Tupman’s Law Chat series, Simon chats with Debra Dorrington about the influential role that lawyers play in advising clients in the foreshadow of climate risk how global factors can impact their decision-making. You can…

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Does ‘perfection paralysis’ hinder lawyer marketing?

It takes a lifetime to build a reputation. But that reputation might be lost or damaged in the work of just a moment and nowadays any mistake could be amplified around the world on social media.  It is enough to…

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The Perfect Legal Business – with Simon McCrum – The Law Chat Series – 26 November 2020

In the next instalment of Simon Tupman’s Law Chat series, Simon interviews his Law Consultancy Network colleague Simon McCrum about his newly published book, The Perfect Legal Business, about the changing face of the legal services industry and what law…

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Like Le Tour de France – law firm marketing is a team sport

Watching the guys pedalled hundreds of miles each day in the Tour de France, law firm marketing consultant Sue Bramall drew lessons from their team approach and drawing a few parallels with some aspects of law firm marketing. From my…

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Humanity in legal content writing – don’t lose sight of the person you are writing about or writing for

Inspired by an article entitled ‘Relearning to write after Law School Buried my Voice’ by New York women’s rights lawyer Akhila Kolisetty Sue Bramall’s latest blog explores how you can keep the human dimension in your legal copywriting and bring…

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The Future of Legal Services and the Courts – with Richard Susskind – 23 October 2020

In the sixth instalment of the Law Chat webcast series, Simon chats with Professor Richard Susskind on the future of legal services and the courts. You can watch the full video by clicking here or on the video below:…

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A many-layered approach to legal content writing (and cake)

Law firm marketing consultant Sue Bramall explains the many layered approach which is required when writing legal content for the media and the internet – with a slice of cake – in an article first published on the Knowledge Network.…

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